A Boutique Hotel Is Intimate in Size The #1 Defining Aspect of a Boutique Hotel First and foremost, a boutique hotel is small. Most hospitality pros agree that for a property to be considered a boutique hotel, it should not be much bigger than 100 rooms. (But not too small: if it doesn't have at least 10 rooms, it's not a boutique hotel but a B&B or inn.) A boutique hotel's intimate size produces its characteristic personal feeling and heady ambiance. Some luxury travelers enjoy the compact size and enveloping atmosphere of a boutique hotel

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